When people find out I manage social media profiles for a living, they have lots of questions about their personal profiles but when it comes to their businesses, I am amazed at how many people still don't take advantage of it. They either have no business presence at...
If you are a small business, you probably know a lot of your customers personally, either by repeat orders on your e-commerce site or by meeting them in your bricks and mortar location. But what do you really know about them? And what about the ones you haven't met or...
Your event is over. Now it’s back into planning mode. Whether it is a Film Festival, Christmas Show or Summer Fair, planning for next year’s event shouldn’t mean abandoning all the work you’ve done on social media promoting this year’s one. One of our clients is an...
Social media is joining traditional financial news media as a key source of information used by institutional investors in their investment processes. A new study from Greenwich Associates reveals that almost 80% of institutional investors use social media as part of...
With endless technological advances taking place throughout the Information Age, humanity’s desire (or rather, need) to “stay connected” has exploded. While the Internet itself remains at the forefront of this fast-paced, plugged-in world of ours, social media has...
Pardon me while I become a social scientific nerd for a moment. But there’s nothing simple about an online community. Sure, the internet facilitates connections between people who are interested in similar things. We think of them like little virtual villages...
Being a successful real estate agent has always been about being an authority, salesmanship, trust and personal connections. These days however, if you aren’t building all of those things on social media, then you are missing a key piece of your business strategy....
Your company's reputation is measured on the web by the information associated with your business and its key players. Your authority translates to how influential you are judged to be and the trust others have in you. How can you use social media to foster these...
The Four V's of Content Creation. When you or your company is searched, Google will search the most recent and original content out there that relates to you. With this information, it will then build a “Knowledge Graph” that will show up to the right of the search...
More brokerage and wealth management firms are pursuing social media channels to connect with prospective and existing customers. While the Financial Industry Regulatory Authority has established some guidelines for social media use, adoption has been slow. This is...