analytics

Why Your Small Business Needs Social Media

Why Your Small Business Needs Social Media

When people find out I manage social media profiles for a living, they have lots of questions about their personal profiles but when it comes to their businesses, I am amazed at how many people still don't take advantage of it. They either have no business presence at...

The Fine Line between Risk & Reward on Social Media

The Fine Line between Risk & Reward on Social Media

With endless technological advances taking place throughout the Information Age, humanity’s desire (or rather, need) to “stay connected” has exploded. While the Internet itself remains at the forefront of this fast-paced, plugged-in world of ours, social media has...

Online Communities Are Complex Social Ecosystems

Online Communities Are Complex Social Ecosystems

  Pardon me while I become a social scientific nerd for a moment. But there’s nothing simple about an online community. Sure, the internet facilitates connections between people who are interested in similar things. We think of them like little virtual villages...

How to Survive and Thrive as a Realtor on Social Media

How to Survive and Thrive as a Realtor on Social Media

Being a successful real estate agent has always been about being an authority, salesmanship, trust and personal connections. These days however, if you aren’t building all of those things on social media, then you are missing a key piece of your business strategy....

Social Media tips for Wealth Management Firms

Social Media tips for Wealth Management Firms

More brokerage and wealth management firms are pursuing social media channels to connect with prospective and existing customers. While the Financial Industry Regulatory Authority has established some guidelines for social media use, adoption has been slow. This is...