Haute Goat
The little farm that could – it started off 6 years ago as a shop inside the farmhouse selling some goatmilk soap. Today the farm has it’s own blue highway attraction sign and has hundreds of people visiting and enjoying goat and alpaca experiences every week. Most of the business is run through a thriving e-commerce website where all experience tickets are sold as well as the expanded list of Haute Goat and local products.
Background
A huge amount of traffic to the farm came from social media and word of mouth. There is absolutely no advertising budget so everything is driven by posting engaging content. A real community has been created – every single follower on their social is a quality follower. Videos often get thousands of views on Instagram and Facebook. Photos get hundreds of likes and reach is in the thousands for every post. All organic. The community created content is huge too – every day, there are photos from experiences that are tagged and then we repost.
Success
Almost 400 google reviews and we just received another TripAdvisor Travelers choice award ranking Haute Goat in the top 10% off all attractions WORLDWIDE.
Almost 400 google reviews
75,000 people searched
2532% increase facebook followship
In the last quarter alone, even during the pandemic, 75,000 people searched Haute Goat on google. In the last year, there have been over 80k visits to HauteGoat.com
The media love Haute Goat. We have had several live broadcasts from the farm with CP24 Breakfast and BTTorotto as well a live hits during CTV’s lunchtime news. BlogTO and Narcity regularly feature the farm as well.
Results
2532%
Facebook followership has seen a increase and Instagram has been built from scratch to 6100 solid fans.
