When people find out I manage social media profiles for a living, they have lots of questions about their personal profiles but when it comes to their businesses, I am amazed at how many people still don't take advantage of it. They either have no business presence at...
Projects
Embracing the Next Generation of Social Media: 6 Innovative Platforms for Businesses
The landscape of social media is rapidly evolving, with the emergence of decentralized platforms offering new opportunities for companies to connect with their audience and expand their digital presence.
The Fine Line between Risk & Reward on Social Media
With endless technological advances taking place throughout the Information Age, humanity’s desire (or rather, need) to “stay connected” has exploded. While the Internet itself remains at the forefront of this fast-paced, plugged-in world of ours, social media has...
Online Communities Are Complex Social Ecosystems
Pardon me while I become a social scientific nerd for a moment. But there’s nothing simple about an online community. Sure, the internet facilitates connections between people who are interested in similar things. We think of them like little virtual villages...
How to Add Schema Data in WordPress for Reviews
Google is contextualizing the Web Basically, what this means is that Google wants to present people with information in context for them. What time of day is it? Are you shopping for a product or looking for a service or researching or just browsing? Each of these...
How to maximize your content creation program. Build your Reputation, Credibility and Influence.
The Four V's of Content Creation. When you or your company is searched, Google will search the most recent and original content out there that relates to you. With this information, it will then build a “Knowledge Graph” that will show up to the right of the search...
Social Media tips for Wealth Management Firms
More brokerage and wealth management firms are pursuing social media channels to connect with prospective and existing customers. While the Financial Industry Regulatory Authority has established some guidelines for social media use, adoption has been slow. This is...
Social Media is about Social Discovery and Research
Our team at Succinct Social Media is about making social network analysis information more accessible and useful than ever before. With expanding networks across multiple platforms, remaining connected has never been more important for you and your business. However,...
Small Farm, Big Brand on Social Media!
In December 2013, Debbie Nightingale and Shain Jaffe launched their goat products company, Haute Goat from their farm in Campbellford, Ontario. They are two well known powers in the Toronto film and television production industry who when Shain retired, gave up the...
Your Children’s Online Privacy – When using School Apps or Programs
I have three children that are online at school. One has a class Facebook page (that is private), and the other two submit homework to a closed network. It is organized by their name, age, address, and picture. They were, of course, asked if they wanted to participate...