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The Fine Line between Risk & Reward on Social Media

The Fine Line between Risk & Reward on Social Media

With endless technological advances taking place throughout the Information Age, humanity’s desire (or rather, need) to “stay connected” has exploded. While the Internet itself remains at the forefront of this fast-paced, plugged-in world of ours, social media has...

Online Communities Are Complex Social Ecosystems

Online Communities Are Complex Social Ecosystems

  Pardon me while I become a social scientific nerd for a moment. But there’s nothing simple about an online community. Sure, the internet facilitates connections between people who are interested in similar things. We think of them like little virtual villages...

Why Your Small Business Needs Social Media

Why Your Small Business Needs Social Media

When people find out I manage social media profiles for a living, they have lots of questions about their personal profiles but when it comes to their businesses, I am amazed at how many people still don't take advantage of it. They either have no business presence at...

Social Media tips for Wealth Management Firms

Social Media tips for Wealth Management Firms

More brokerage and wealth management firms are pursuing social media channels to connect with prospective and existing customers. While the Financial Industry Regulatory Authority has established some guidelines for social media use, adoption has been slow. This is...

Social Media is about Social Discovery and Research

Social Media is about Social Discovery and Research

Our team at Succinct Social Media is about making social network analysis information more accessible and useful than ever before. With expanding networks across multiple platforms, remaining connected has never been more important for you and your business. However,...

Small Farm, Big Brand on Social Media!

Small Farm, Big Brand on Social Media!

In December 2013, Debbie Nightingale and Shain Jaffe launched their goat products company, Haute Goat from their farm in Campbellford, Ontario. They are two well known powers in the Toronto film and television production industry who when Shain retired, gave up the...

Why Google Plus is a Must!

Why Google Plus is a Must!

I’m a massive advocate of Google Plus. I have built relationships, generated business and enjoyed tons of engagement on my posts. And yet I feel like a lot of the fundamentals are lost as people approach such an incredible network. I do believe we will all see changes...

Using Social Media to Engage your Television Audience

Using Social Media to Engage your Television Audience

Before Social Media, the Only Way to Engage with your Viewing Audience was to Rely on Nielsen Ratings and Viewer Mail. Social media has empowered television producers to reach out to the audience to take part in the show and has expanded a show’s reach from the living...