When people find out I manage social media profiles for a living, they have lots of questions about their personal profiles but when it comes to their businesses, I am amazed at how many people still don’t take advantage of it. They either have no business presence at all on social, or have the accounts but post sporadically. Social media is no longer something a business can just tinker with, it is now essential to the growth and survival of all businesses. It’s not always realistic for a business, no matter how small it is to manage it themselves however – entrepreneurship already involves a serious investment in time…
Here are 5 benefits to outsourcing your social media content production and management.
Save Time. The old adage says “time is money” and social media takes time. An effective social media strategy requires consistent and dynamic messaging across several channels. Can you afford to spend hours a day on social media or tweaking your website? The answer is probably not. You should be thinking about your business and let the social media specialists guide you on the digital aspects of your business.
Save Money. When you hire a social media agency, you are getting an experienced team of specialists for much less that the cost of hiring one person to come and work for you internally. Outsourcing allows you to focus on the parts of your business that need you so you can continue to grow.
Expertise. Social media experts live, breathe and produce digital content. We know what works and are constantly on top of new tools and trends in what is an ever-evolving industry. Through an agency, you have access to experienced social media consultants, copywriters, web designers and graphic designers. We know digital business and marketing. We know how to leverage social media platforms to your advantage. You can’t get that by asking someone in your office to add a hour here or there of social media to their day or by hiring an student intern.
Analytics. There is so much information in the data we receive from both website traffic and social media traffic. We have programs that can analyze your social networks, their level of engagement and influence as well as programs that can see how much time someone is spending on each page of your website. It pays to hire a social media expert who can help you turn this data into business strategy and planning. It’s an investment in your company.
Your social media presence is the voice and personality of your business. When it is done well, your reach will expand, your clients and customers will engage become your online ambassadors.
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