Being a successful real estate agent has always been about being an authority, salesmanship, trust and personal connections. These days however, if you aren’t building all of those things on social media, then you are missing a key piece of your business strategy.
Here are some assumptions that many realtors make regarding social media…
My parent company does all the social media.
Yes, they do and they do it well so when someone goes to look for you on social, they should be able to a) find you and b) be as impressed with your presence as they are with the parent company’s. You may work for a large real estate company, but at the end of the day, you work alone and competition can be fierce in Canada’s hottest market, this means defining yourself as a brand.
My clients are mostly empty nesters looking to downsize and are not on social media.
Remember what your parents told you about the word ASSUME? No? Then ask them to message you about it on Facebook because they are on there. According to comScore, almost 69 per cent of the nation’s population, visited at least one social networking site in 2013 and it’s grown 3% every year since – this includes older generations. Don’t assume people aren’t on social media if they aren’t millennials because they probably are.
I’m on social media but it’s not working.
You’ve signed up for Facebook and Twitter and you posted your listings but nothing came of it so you gave up or you post sporadically. Here’s the most important point that many realtors on social media miss…
Social Media is not an advertising billboard!
Just as you wouldn’t walk up to someone at a cocktail party and go into the details of a house you have listed before even saying hello, you shouldn’t do that on social media. Of course there is room to post your listings but learning how to engage, provide useful information and quality content that educates will set you apart and expand your reach to new prospects far more than the 4 bed detached you’ve got for sale. It’s about engaging in conversations and building trust.
I don’t have time to spend on social media.
If you want to remain competitive, then yes you do have time. It is essential in today’s market that social media be an essential part of your marketing strategy. It is about using the time you allot wisely to make the most of social media – using tools to efficiently and strategically reach your audience and to expand on it. You don’t have to be physically be on social media all day to have an impact and presence, in fact, we recommend you don’t!
Succinct Social Media’s Seminar, How to Survive and Thrive as a Realtor on Social Media will teach you how to get the maximum return for the time you have.
We will teach you about the different platforms and how to use them correctly;
- Facebook, Twitter, Google+, Instagram and Pinterest
- How to create a great Facebook business page
- How to engage and be part of the conversation on Twitter
- How to use Google+ to raise yourself in Google search
- How to post amazing images on Instagram
- How to connect with your clients on taste and design by creating and collaborating on Pinterest boards
We’ll teach you about timing your posts to maximize your reach and about scheduling tools to make it all a breeze to do.
We’ll teach you about listening tools that will allow you to keep track of your industry and competitors.
We’ll teach you how to create and curate shareable content that will engage followers thereby making you a trusted authority in the industry.
We’ll show you how to optimize your social profile without getting overwhelmed.
We’ll show you why you need to have a great and mobile responsive website.
We’ll show you how to survive and thrive as a realtor in today’s social media dominated landscape.
If you are interested in one of our seminars or having one of our team members come to your office to host our Real Estate Seminar please email [email protected].