Warning: Cannot modify header information - headers already sent by (output started at /home1/judydahl/public_html/succinctsocialmedia.com/wp-content/themes/Zephyr-child/functions.php:1) in /home1/judydahl/public_html/succinctsocialmedia.com/wp-includes/feed-rss2.php on line 8
Succinct Social Media http://succinctsocialmedia.com Welcome to Succinct Social Media Mon, 07 Aug 2017 02:51:14 +0000 en-US hourly 1 https://wordpress.org/?v=4.8.1 The Fine Line between Risk & Reward on Social Media http://succinctsocialmedia.com/fine-line-risk-reward-social-media/ http://succinctsocialmedia.com/fine-line-risk-reward-social-media/#respond Mon, 01 May 2017 19:43:29 +0000 http://succinctsocialmedia.com/?p=6464 With endless technological advances taking place throughout the Information Age, humanity’s desire (or rather, need) to “stay connected” has exploded. While the Internet itself remains at the forefront of this fast-paced, plugged-in world of ours, social media has reshaped how...

The post The Fine Line between Risk & Reward on Social Media appeared first on Succinct Social Media.

]]>
With endless technological advances taking place throughout the Information Age, humanity’s desire (or rather, need) to “stay connected” has exploded.

While the Internet itself remains at the forefront of this fast-paced, plugged-in world of ours, social media has reshaped how people – and businesses – learn, grow and communicate.

Consider this: over 60% of U.S. adults consume their news headlines on social media.

Another staggering figure shows us that there are over 1.2B daily Facebook users, with the online giant projected to reach the 2B mark by mid-2017.

After reading statistics like these, I think it’s fair to say that the power of social media speaks for itself.

So why is it that so many business owners are still hesitant to jump in with two feet? How come discussions about social media are constantly steeped in skepticism and mistrust?

The relative suddenness of our society’s hunger for a digital-first approach has forced many business owners and brands to pivot quickly and fit many of their sales and marketing efforts  for the online landscape.

And frankly, the truth is that for many companies and industries, there are real risks attached to being active and present on social media.

Here’s a look at a handful of reasons why many still approach social media with caution:

Too Much Time and Money

So, you’re right… this stuff doesn’t just happen overnight!

It takes a strategic, consistent and dedicated approach to build community and drive meaningful conversation around your products and services on social media – and there’s a cost associated, too.

Whether you’ve got an in-house guru who understands the power over leveraging the dizzying array of social media platforms, or you opt to work with an unbiased agency who can help you make moves online, there’s certainly a considerable commitment needed on your part as well.

But a better question might be can you really afford not to in 2017?

More on that later.

Reputation is Revenue

Will you be flying United Airlines anytime soon?

Without even referencing the recent PR nightmare that Oscar Munoz and his team faced after a passenger was forcibly removed from an overbooked flight, I’m guessing that’s the first thing you thought of when you read ‘United.’

That’s how powerful a video of employees behaving badly or an offensive comment can be when it reaches the masses via social media.

And now more than ever, especially with the millions of customer reviews available for anybody to see, it’s imperative that you keep a squeaky clean perception around your brand.

Except nobody’s perfect, right?

Which means that although the gravity of the situation might vary (think hair in a bowl of soup vs. passenger being physically assaulted), the fact remains that your business is one viral video or online comment away from making the sort of headlines that keep executives awake at night.

There’s only so many measure of control you can put in place while using social media, and even then, it’s nearly impossible to fully cover your bases.

A Peek Behind the Curtain

To experience what many would deem “success” on social, you’ve got to spend a lot of time engaging your audience/customers. Whether it be through conversations that you’re driving or simply participating when the timing and context seem appropriate, using social effectively means being social.

But could there be such a thing as too social?

What if, while working to interact with your most valuable target markets, you open a window into your long-term customer acquisition strategy? Or what would it mean if your most like competitor were able to glean insights from your contributions online? Becoming too comfortable while putting yourself out there via social could potentially arm your competition with valuable nuggets of info on how you run your business.

This only reinforces the importance of creating an actionable social strategy, adhering to your own set of posting/interacting guidelines and understanding your true purpose for using social media in relation to your company’s long-term success.

On Second Thought…

As you can see, there are definitely risks and challenges that have to be considered as you prepare to take the social media plunge – and I’ve only documented a handful here!

But by being antisocial (both literally & figuratively in this case), perhaps the risks are even higher.

If you choose to resist social media, you also risk the following:

  • Lack of eyeballs = competitive disadvantage. You saw the numbers I quoted initially… enough said.
  • No presence where majority of customers spend most of their time. There are literally billions of people scrolling and clicking their way through social media on a daily basis.
  • Failure to stay relevant. If you aren’t willing to put in the effort to remain top of mind in the marketplace (which means being on social media!), your brand might get left in the dust.

It doesn’t take long to recognize that the risks for staying off social media are abundant, too. And there are many more than I just shared – trust me.

There is a fine line between risk and reward on social media – which is why it’s so important to establish concrete goals (i.e. I want to grow my website traffic using social media) while building an understanding of how social can bring you closer to your customers.

For all of the online pitfalls that exist and temptations to chase the next “bright, shiny thing,” once you establish a plan for how your brand is going to use social media, you will surprise yourself with the results.

What do you think… do the risks outweigh the rewards when it comes to using social media? How have you overcome the many challenges that exist while considering which social platforms to focus your efforts on? Let me know in the ‘Comments’ section below!

The post The Fine Line between Risk & Reward on Social Media appeared first on Succinct Social Media.

]]>
http://succinctsocialmedia.com/fine-line-risk-reward-social-media/feed/ 0
Online Communities Are Complex Social Ecosystems http://succinctsocialmedia.com/online-communities-are-complex-social-ecosystems/ Mon, 20 Jun 2016 15:50:02 +0000 http://succinctsocialmedia.com/?p=986   Pardon me while I become a social scientific nerd for a moment. But there’s nothing simple about an online community. Sure, the internet facilitates connections between people who are interested in similar things. We think of them like little...

The post Online Communities Are Complex Social Ecosystems appeared first on Succinct Social Media.

]]>
 

Pardon me while I become a social scientific nerd for a moment. But there’s nothing simple about an online community. Sure, the internet facilitates connections between people who are interested in similar things. We think of them like little virtual villages of like-minded people, which are easy to visit and eavesdrop on, especially if they’re talking about issues that pertain to the service or product your company offers.

If only that were so. But the truth is conversations in those online villages are not like genteel tea parties where everyone has an equal say and participates equally. They are highly organized – not dissimilar to a complex ecosystem in the Galapagos Islands. And if you don’t understand how they work – who are essential to the connections that occur and who are less important – you’re not maximizing their market research potential for your company.
I have always felt that companies were missing out on important insights that could be gleaned from what I call a “deep dive” into the social intricacies of online communities. Five years ago, when social media was still just a one-dimensional “thing” for many companies, I made it my mission to find programs that would look at the value of the social media networks. I wanted to go deeper than reporting on volume of tweets or followers. I wanted to know more about the connections that are being made; the conversations people are having; and most important, who those people are.
The programs most social media marketers use weren’t enough. So I sought out the experts in the business.
One of the programs I came across was created by Marc Smith, a sociologist specializing in the social organization of online communities and computer mediated interaction. He founded the Community Technologies Group at Microsoft Research in Redmond, Washington and led the development of social media reporting and analysis tools for Telligent Systems. Smith leads the Connected Action consulting group and currently lives and works in Silicon Valley, California. He is a co-founder of the Social Media Research Foundation which is dedicated to Open Tools, Open Data, and Open Scholarship related to social media.

I have had several long conversations with Marc. One of the first things we discussed was the value of Program NODXL. It allows us to know who has added what content and with what authority to a specific online social media project.

The bottom line is that you want to gather insightful sentiment and identify “mayors of communities” or “influencers” which is the latest buzzword in Social Media.

To properly understand – and leverage – these online networks and their participants for the purposes of
research, marketing or sales, we evaluate the location of people (or nodes) in the network.

Like I said, it’s all quite scientific. And the diagram below – The Kite Network developed by David Krackhardt, a leading researcher in social networks – looks a bit like a molecular structure in a science lab. (Or the labyrinthine dynamics of schoolyard cliques!)

But rest assured. It is easy to understand. And the value is tremendous. These measures give us enormous insight into the various roles and groupings in a network. Below we can walk through how these social networks work together as described by Vladis Krebs. Popular Science has described Krebs as a “leading expert” and a “pioneer” of network analysis.

Screen Shot 2016-06-18 at 5.48.18 AM

Two nodes (or people) are connected if they regularly talk to each other or interact in some way. Andre regularly interacts with Carol, but not with Ike. Therefore Andre and Carol are connected, but there is no link drawn between Andre and Ike.

This network effectively shows the distinction between the three most popular individual centrality measures: Degree Centrality, Betweenness Centrality, and Closeness Centrality.
Degree Centrality
Social network researchers measure network activity for a node (person) by using the concept of degrees — the number of direct connections a node (person) has. In the Kite Network above, Diane has the most direct connections in the network, making hers the most active node in the network. She is a ‘connector’ or ‘hub’ in this network. Common wisdom in personal networks is “the more connections, the better.” But this is not always so.

What really matters is where those connections lead to – and how they connect to the otherwise unconnected! Here Diane has connections only to others in her immediate cluster — her clique. She connects only those who are already connected to each other.

Betweenness Centrality
While Diane has many direct ties, Heather has few direct connections: fewer than the average in the network. Yet, in many ways, she has one of the best locations in the network: she is between two important constituencies. She plays a ‘broker’ role in the network. The good news is that she plays a powerful role in the network; the bad news is that she is a single point of failure. Without her, Ike and Jane would be cut off from information and knowledge in Diane’s cluster. A node with high betweenness has great influence over what flows — and does not — in the network. Heather may control the outcomes in a network. That is why I say, “As in real estate, the golden rule of networks is: Location, Location, Location.”
Closeness Centrality
Fernando and Garth have fewer connections than Diane, yet the pattern of their direct and indirect ties allow them to access all the nodes in the network more quickly than anyone else. They have the shortest paths to all others. They are close to everyone else. They are in an excellent position to monitor the information flow in the network. They have the best visibility into what is happening in the network.
Network Centralization
Individual network centralities provide insight into the individual’s location in the network. The relationship between the centralities of all nodes can reveal much about the overall network structure.
A very centralized network is dominated by one or a few very central nodes. If these nodes are removed or damaged, the network quickly fragments into unconnected sub-networks.

A highly central node (Person) or “influencer” can become a single point of failure. A network centralized around a well-connected hub can fail abruptly if that hub is disabled or removed.

Hubs are nodes with high degree and betweenness centrality.

A less centralized network has no single points of failure. It is resilient in the face of many intentional attacks or random failures. Many nodes or links can fail while allowing the remaining nodes to still reach each other over other network paths. Networks of low centralization fail gracefully.
Network Reach
Not all network paths are created equal. More and more research shows that the shorter paths in the network are more important. Noah Friedkin, Ron Burt and other researchers have shown that networks have horizons over which we cannot see nor influence. They propose that the key paths in networks are 1 and 2 steps and on rare occasions, 3 steps. The “small world” in which we live is not one of “six degrees of separation” but of direct and indirect connections – 3 steps away. Therefore, it is important to know who is in your network neighborhood, who are you aware of and who can you reach.

In the network above, who is the only person that can reach everyone else in two steps or less?

Network Integration
Network metrics are often measured using geodesics — or shortest paths. They make the (erroneous) assumption that all information/influence flows along the network’s shortest paths only. But networks operate via direct and indirect, shortest and near-shortest paths.
We often hear interesting things from various sources in the network. Different interpretations arrive via different paths.

It is important to be on many efficient paths in networks that reach out to various parts of the extended network.

Boundary Spanners
Nodes (people) that connect their group to others usually end up with high network metrics. Boundary spanners such as Fernando, Garth, and Heather are more central in the overall network than their immediate neighbors whose connections are only local – within their immediate cluster. You can be a boundary spanner via your bridging connections to other clusters or via your concurrent membership in over-lapping groups.

Boundary spanners are well-positioned to be innovators, since they have access to ideas and information flowing in other clusters. They are in a position to combine different ideas and knowledge, found in various places, into new products and services.

 

Boundary Spanners are the “influencers” that are often overlooked in the simple social network analysis programs.

 

Peripheral Players
Most people would view the nodes on the periphery of a network as not being very important. In fact, Ike and Jane receive very low centrality scores for this network. Since individuals’ networks overlap, peripheral nodes are connected to networks that are not currently mapped. Ike and Jane may be contractors or vendors that have their own network outside of the company — making them very important resources for fresh information not available inside the company.

When creating network maps and metrics for your business or even your own work, Krebs explains that the maps and metrics are mirrors not report cards. They’re only as good as the questions you ask or the goals for creating them. If you work with a consultant to look at your maps and projets together you will make sense of what the maps/metrics reflect about your organization. The consultant will bring external expertise and context, while you as the business owner or particular internal department will provide internal context about the organization and its goals.

The post Online Communities Are Complex Social Ecosystems appeared first on Succinct Social Media.

]]>
Why Your Small Business Needs Social Media http://succinctsocialmedia.com/why-your-small-business-needs-social-media/ Fri, 26 Feb 2016 16:01:19 +0000 http://succinctsocialmedia.com/?p=967 When people find out I manage social media profiles for a living, they have lots of questions about their personal profiles but when it comes to their businesses, I am amazed at how many people still don’t take advantage of...

The post Why Your Small Business Needs Social Media appeared first on Succinct Social Media.

]]>
When people find out I manage social media profiles for a living, they have lots of questions about their personal profiles but when it comes to their businesses, I am amazed at how many people still don’t take advantage of it. They either have no business presence at all on social, or have the accounts but post sporadically. Social media  is no longer something a business can just tinker with, it is now essential to the growth and survival of all businesses. It’s not always realistic for a business, no matter how small it is to manage it themselves however – entrepreneurship already involves a serious investment in time…

Here are 5 benefits to outsourcing your social media content production and management.

Save Time. The old adage says “time is money” and social media takes time. An effective social media strategy requires consistent and dynamic messaging across several channels. Can you afford to spend hours a day on social media or tweaking your website? The answer is probably not. You should be thinking about your business and let the social media specialists guide you on the digital aspects of your business.

Save Money. When you hire a social media agency, you are getting an experienced team of specialists for much less that the cost of hiring one person to come and work for you internally. Outsourcing allows you to focus on the parts of your business that need you so you can continue to grow.

Expertise. Social media experts live, breathe and produce digital content. We know what works and are constantly on top of new tools and trends in what is an ever-evolving industry. Through an agency, you have access to experienced social media consultants, copywriters, web designers and graphic designers. We know digital business and marketing. We know how to leverage social media platforms to your advantage. You can’t get that by asking someone in your office to add a hour here or there of social media to their day or by hiring an student intern.

Analytics.  There is so much information in the data we receive from both website traffic and social media traffic.  We have programs that can analyze your social networks, their level of engagement and influence as well as programs that can see how much time someone is spending on each page of your website.  It pays to hire a social media expert who can help you turn this data into business strategy and planning. It’s an investment in your company.

Your social media presence is the voice and personality of your business. When it is done well, your reach will expand, your clients and customers will engage become your online ambassadors.

Want to find out more? Get in touch! Rebecca@SuccinctSocialMedia.com

The post Why Your Small Business Needs Social Media appeared first on Succinct Social Media.

]]>
5 Things Facebook Can Tell You About Your Customers Right Now http://succinctsocialmedia.com/5-things-facebook-can-tell-you-about-your-customers-right-now/ Thu, 28 Jan 2016 16:21:40 +0000 http://succinctsocialmedia.com/?p=949 If you are a small business, you probably know a lot of your customers personally, either by repeat orders on your e-commerce site or by meeting them in your bricks and mortar location. But what do you really know about...

The post 5 Things Facebook Can Tell You About Your Customers Right Now appeared first on Succinct Social Media.

]]>
If you are a small business, you probably know a lot of your customers personally, either by repeat orders on your e-commerce site or by meeting them in your bricks and mortar location. But what do you really know about them? And what about the ones you haven’t met or even those who have yet to buy anything from you? They already know a lot about your from your social media. Knowing more about them will help you to better shape your marketing plan to reach out to them.

Many of our clients are amazed when I point out the wealth of information that is easily available to them right there in their Facebook Insights! Look at Your Insights Once a Week! Really, it’s just a tab. Now click it and have a look around! Become familiar with the menu of information.

Here are 5 key insights that will help you better reach current and new customers…

  1. What Do They Like? Right off the bat, you’ll see your stats for the past week. Have a look and see which posts were popular and which weren’t. Click on Posts then Post Types to get a clear picture what your customers like to see and what they engage with the most – videos? links? photos? Create more posts like the most successful ones and see what happens next week.
  2. Who Are They? Under Overview, click on People. You will find out immediately how many of your fans are men, how many are women and how much of your audience falls into a range of ages. This is gold.
  3. Where Do They Live? Also under People, you will see what country and what city your fans are in. That is critical information for targeting your ads. You can see how many people live near your bricks and mortar locations and create ads specifically for them. Drive traffic to your e-commerce store by creating ads for places you have lots of fans but no location or even use the information to target areas where you’d like to get more fans.
  4. When Are They On Facebook? Is your organic reach low? You could be posting at the wrong time on the wrong days. Click on Posts to see a graph for the past week showing when the majority of your fans are on Facebook. Schedule your posts accordingly to reach the biggest audience.
  5. How is Your Customer Base Evolving? Much of the information in insights has an option to Benchmark on the right side of the page. Use this to compare your average performance over time.

Need more help? Get in touch! Rebecca@SuccinctSocialMedia.com

The post 5 Things Facebook Can Tell You About Your Customers Right Now appeared first on Succinct Social Media.

]]>
Running an Annual Event? Don’t Ignore Social the Rest of the Year http://succinctsocialmedia.com/running-an-annual-event-dont-ignore-social-the-rest-of-the-year/ Thu, 07 Jan 2016 15:55:45 +0000 http://succinctsocialmedia.com/?p=928 Your event is over. Now it’s back into planning mode. Whether it is a Film Festival, Christmas Show or Summer Fair, planning for next year’s event shouldn’t mean abandoning all the work you’ve done on social media promoting this year’s...

The post Running an Annual Event? Don’t Ignore Social the Rest of the Year appeared first on Succinct Social Media.

]]>
Your event is over. Now it’s back into planning mode. Whether it is a Film Festival, Christmas Show or Summer Fair, planning for next year’s event shouldn’t mean abandoning all the work you’ve done on social media promoting this year’s one.

One of our clients is an annual food festival highlighting local artisans, farms and businesses. The festival runs over the course of two days in July every year and then the rest of the year is planning for the next one. A big part of the planning strategy is to keep their social media vibrant, keeping their fans engaged and attracting new ones to further grow attendance at next year’s event.

Here are some tips to make sure your event stays in front of people all year round.

      • Make Sure Your Website is Up to Date – Still promoting the event that has already passed on your website is not cool. Make sure to update the photos and add the dates for the next year if you have them. Direct people to your social media channels to keep up to date on the latest news.
      • Define Your Audience – You know who your fans are on social media, now talk to your vendors about the people they met at the event. Maybe there is a new demographic that came out who you haven’t come across on social media. It can be a great way to find more advocates online.
      • Post Great Content – Now that you know who your audience is, entertain them. Our food festival fans love recipe posts but they also love news articles about gardening, local and sustainable food practices, local food quotes and profiles of local producers. We also share a lot of the content produced by vendors at the show which in turn encourages them to post and share more. Capture the spirit of your event in your posts by posting content related to, but not directly about it.
      • Share Related Events – Promoting other local events that don’t conflict on the calendar with yours is a great way to build support and create a sense of community. They’ll have your back when it’s time to promote your event.
      • Use Polls, Questions and Contests – Keep fans engaged during the year with content that asks them to do more than like a post. This is also a great time to get feedback that you can use for next year’s event.

Got questions? Get in touch! Rebecca@SuccinctSocialMedia.com

The post Running an Annual Event? Don’t Ignore Social the Rest of the Year appeared first on Succinct Social Media.

]]>
How to Survive and Thrive as a Realtor on Social Media http://succinctsocialmedia.com/how-to-survive-and-thrive-as-a-realtor-on-social-media/ Wed, 22 Jul 2015 13:25:20 +0000 http://succinctsocialmedia.com/?p=848 Being a successful real estate agent has always been about being an authority, salesmanship, trust and personal connections. These days however, if you aren’t building all of those things on social media, then you are missing a key piece of...

The post How to Survive and Thrive as a Realtor on Social Media appeared first on Succinct Social Media.

]]>
Being a successful real estate agent has always been about being an authority, salesmanship, trust and personal connections. These days however, if you aren’t building all of those things on social media, then you are missing a key piece of your business strategy.

Here are some assumptions that many realtors make regarding social media…

My parent company does all the social media.

Yes, they do and they do it well so when someone goes to look for you on social, they should be able to a) find you and b) be as impressed with your presence as they are with the parent company’s. You may work for a large real estate company, but at the end of the day, you work alone and competition can be fierce in Canada’s hottest market, this means defining yourself as a brand.

My clients are mostly empty nesters looking to downsize and are not on social media.

Remember what your parents told you about the word ASSUME? No? Then ask them to message you about it on Facebook because they are on there. According to comScore, almost 69 per cent of the nation’s population, visited at least one social networking site in 2013 and it’s grown 3% every year since – this includes older generations. Don’t assume people aren’t on social media if they aren’t millennials because they probably are.

I’m on social media but it’s not working.

You’ve signed up for Facebook and Twitter and you posted your listings but nothing came of it so you gave up or you post sporadically. Here’s the most important point that many realtors on social media miss…

Social Media is not an advertising billboard! 

Just as you wouldn’t walk up to someone at a cocktail party and go into the details of a house you have listed before even saying hello, you shouldn’t do that on social media. Of course there is room to post your listings but learning how to engage, provide useful information and quality content that educates will set you apart and expand your reach to new prospects far more than the 4 bed detached you’ve got for sale. It’s about engaging in conversations and building trust.

I don’t have time to spend on social media.

If you want to remain competitive, then yes you do have time. It is essential in today’s market that social media be an essential part of your marketing strategy. It is about using the time you allot wisely to make the most of social media – using tools to efficiently and strategically reach your audience and to expand on it. You don’t have to be physically be on social media all day to have an impact and presence, in fact, we recommend you don’t!

 

Succinct Social Media’s Seminar, How to Survive and Thrive as a Realtor on Social Media will teach you how to get the maximum return for the time you have.

 

We will teach you about the different platforms and how to use them correctly;

  • Facebook, Twitter, Google+, Instagram and Pinterest
  • How to create a great Facebook business page
  • How to engage and be part of the conversation on Twitter
  • How to use Google+ to raise yourself in Google search
  • How to post amazing images on Instagram
  • How to connect with your clients on taste and design by creating and collaborating on Pinterest boards

 

We’ll teach you about timing your posts to maximize your reach and about scheduling tools to make it all a breeze to do.

We’ll teach you about listening tools that will allow you to keep track of your industry and competitors.

We’ll teach you how to create and curate shareable content that will engage followers thereby making you a trusted authority in the industry.

We’ll show you how to optimize your social profile without getting overwhelmed.

We’ll show you why you need to have a great and mobile responsive website.

We’ll show you how to survive and thrive as a realtor in today’s social media dominated landscape.

If you are interested in one of our seminars or having one of our team members come to your office to host our Real Estate Seminar please email rebecca@succinctsocialmedia.com.

 

 

The post How to Survive and Thrive as a Realtor on Social Media appeared first on Succinct Social Media.

]]>
How does a Mining Company use Social Media to Build Trust, Reputation, and Authority? http://succinctsocialmedia.com/how-does-a-mining-company-use-social-media-to-build-trust-reputation-and-authority/ Wed, 08 Jul 2015 12:48:57 +0000 http://succinctsocialmedia.com/?p=842 Your company’s reputation is measured on the web by the information associated with your business and its key players. Your authority translates to how influential you are judged to be and the trust others have in you. How can you...

The post How does a Mining Company use Social Media to Build Trust, Reputation, and Authority? appeared first on Succinct Social Media.

]]>
Your company’s reputation is measured on the web by the information associated with your business and its key players. Your authority translates to how influential you are judged to be and the trust others have in you.

How can you use social media to foster these delicate relationships?

These relationships that only used to be managed by a carefully crafted company statement, are now in the open market, using search engines to find less formal information.  They are “digging” deeper than ever before to find out more information on you and your company.     There has been a shift in the handling of information, good or bad.  Your company should understand how crucial Social Media is in crafting public perception.

Where to start?

First of all start with populating your company’s profiles on LinkedIn, Twitter, Google+ and Facebook, with content created by your in-house team, or hire freelancers who can create content using  photos, videos, and infographics in addition to award-winning text content. This not only gives you a great foundation of relevant content that people want to read, but also shows visitors to these sites that your company is updating daily/weekly and is intent of being an information leader. Do this and you will gain many new followers and potential investors over a wide demographic.  You will find that these new advocates will even enjoy sharing this content. As you  continue to add relevant updates in the form of articles, development updates, industry news and content that engages these advocates and followers this will help to foster your trust, reputation and authority in the industry.

A Social Media program that is updated with original content on a regular basis generates more comments and fosters open communication. This allows your social team to pass along comments that in the past, would have gone unanswered and drove these people to forums that can create potential business of slandering of a company’s business practices. By answering these comments in private or on the blog, your company can calm fears and turn critics into fans. As always, it is your goal is to make your company more accessible to investors and increase quality awareness about your company.

Another social media initiative that you can undertake is to introduce a corporate community element to certain networks.  Asking for bios and pictures from your company employees, so they can share their unique story with investors and followers. Showcase your company’s  philanthropic endeavors, building a deeper connection with the communities and organizations that your company supports. These updates will be a consistent and continuous conversation, showing that your company has a vested interest in its communities. Create  list of events that your company will be participating in. Provide event names, locations, and photos from events that and share on your social media networks. Highlight the charity work you or your company is is doing and promote these causes, bringing awareness to what your company believes in and how to enrich the community and the lives of all its residents.

Highlights of a Social Media Strategy for Mining Companies

  1. Continue to build upon the main goals of trust, reputation and authority.
  2. Provide stakeholders/followers/interested parties with ongoing strategy for creating value.
  3. Give followers and readers context, insight and interactive tools to understand company’s developments today and in the future, and highlight the benefits/advantages of working with your company.
  4. Ensure investor content is easy to access
  5. Establish social media ties with  key developments and leverage involvement in communities.
  6. Use social media advertising and contests to build awareness and a larger social media following.
  7. Continue to be accessible and offer multiple ways to stay connected. Engage users on all platforms, and leverage other groups and discussions to build brand awareness.
  8. Organize original content by hiring qualified freelance journalists or in-house staff to write for company blog that can be disseminated across all social media networks.
  9. Build a corporate culture on social media networks. Introduce followers to the people who make company tick, humanizing the company and making it easier to relate to.
  10. Continue to work with the legal and compliance team to ensure adherence to all laws and regulations as it pertains to information sharing over the Internet. This includes the addition of a social media policy on the company website.
  11. Continue efforts to make company an official media “influencer” on mining and mining practices and projects
  12. Become even more involved in social media conversations in different groups and circles.
  13. Work closely with your team and social strategist to generate content. This includes deciding who is responsible for it, who will approve it, how it will appear and how often it will be generated.

 

If you would like to work with our Succinct Social Media team on designing and implementing your social media program please call our office at 416-819-6594.  We are happy to advise, design and implement your program.  Whatever stage you are at in the process we are here to help.

The post How does a Mining Company use Social Media to Build Trust, Reputation, and Authority? appeared first on Succinct Social Media.

]]>
How to maximize your content creation program. Build your Reputation, Credibility and Influence. http://succinctsocialmedia.com/the-four-vs-of-content-creation-how-to-maximize-content-creation-program-to-build-your-reputation-credibility-and-influence/ Sun, 07 Jun 2015 15:13:18 +0000 http://succinctsocialmedia.com/?p=817 The Four V’s of Content Creation. When you or your company is searched, Google will search the most recent and original content out there that relates to you. With this information, it will then build a “Knowledge Graph” that will...

The post How to maximize your content creation program. Build your Reputation, Credibility and Influence. appeared first on Succinct Social Media.

]]>
The Four V’s of Content Creation. When you or your company is searched, Google will search the most recent and original content out there that relates to you. With this information, it will then build a “Knowledge Graph” that will show up to the right of the search page beside all the blue search answers that come up about you. Search used to return statistically possible answers to keyword queries. This is no longer the case. What has changed is that our online reputation, authority, and credibility will now help to make up Semantic Search. This type of search is more personalized, populated with familiar faces, and is more accurate. You just have to look at how search is changing in our everyday world. We are using our cell phones, we use the predictive Google Now, navigate using Google Maps and surf Youtube. There is so much information out there; search had to change to accommodate all of the information. Have you heard of  the term “big data”? Semantic Search is big data and it is being organized by the Google machine to create your knowledge graph, reputation, credibility, and influence. So how is Semantic Search organized and what are the key components? Let’s get into the 4 Vs: Volume, Velocity, Variety, Veracity Produce lots of great content (Volume), make sure you produce it on a regular basis and on a consistent basis (Velocity), produce interesting unique content (Variety) and make sure that it is accurate and truthful (Veracity). We do this every day during our lives outside of the web, now we just need to do it with our digital content. After we have created content using the 4 Vs, what happens next? Within all of that data are “Entities.” Entities are things that exist by themselves, a discrete unit. Entities become trusted points around which all other data revolves. Entities link together and though the search algorithms  association between different data points are made.  So – Various lines are drawn to different entities.  People, places and things are connected. How are entities made? They come from all over the web – imported Wikipedia, extracted from web pages, and taken from the social web.  Comments and Forums even make up data for entities. When someone searches you –or  your company now, the  result is going to generate a much wider related field of data than ever before. You will get:

  1. An answer
  2. Biographies of associated links
  3. Recent posts with links (blogs, newspaper articles, etc.)
  4. Associated entities with links.

What does that mean? This means Authority, Trust, Reputation,  and Influence are all going to be measured and associated with the Knowledge Graph. How do you manage this? You need to go back to the formula of the four V’s. You need Volume, Velocity, Variety, Veracity Think Connection, Social Discovery, and Social Buzz If you want to dive even further into your understanding of entities, please visit David Amerland’s Slide Share SEO in the Age of Semantic Web. Companies and individuals should see this as an opportunity to shape and create their reputation and influence online as well as reaching potential clients and customers. Content Creation is an opportunity to target specific groups as well. A LinkedIn study earlier this year found that 87 percent of the Mass Affluent—40 million people in the U.S. with between $100,000 and $1 million in assets, excluding the value of their homes—is active on social media. These are the people that will purchase or invest. People that you want to reach, and a significant percentage of them are happy to reach back. You just need to have your content and your Knowledge Graph in order and present. We are entering into a new era where you need to be utilizing and capitalizing on all the intellectual property that you have stored within the walls of your company, or your home office. Start creating, writing and publishing relevant content today. You will see the benefits quickly. So, what is the next step?  Well, you probably have already started.  You probably made a cup of coffee this morning, checked your LinkedIn and liked a page or left a comment, maybe then you left a comment on a friends social page and then you might have written a post for your  Google +  page.  All of these actions create connections and data.  And all of this data will in-turn make up your Knowledge Graph.  But, if you really want to make a difference.  Start blogging, it is never too late to manage your reputation and grow your influence. Have you started noticing a difference in your experiences when searching and  Google’s new  Semantic Search?  Please share with us your stories.  We are in a new and changing web  landscape, your experiences and comments are a great way for all of us to learn more about the new changes in search.

The post How to maximize your content creation program. Build your Reputation, Credibility and Influence. appeared first on Succinct Social Media.

]]>
Social Media tips for Wealth Management Firms http://succinctsocialmedia.com/social-media-tips-for-wealth-management-firms/ Sun, 07 Jun 2015 15:02:38 +0000 http://succinctsocialmedia.com/?p=813 More brokerage and wealth management firms are pursuing social media channels to connect with prospective and existing customers. While the Financial Industry Regulatory Authority has established some guidelines for social media use, adoption has been slow. This is changing as...

The post Social Media tips for Wealth Management Firms appeared first on Succinct Social Media.

]]>
More brokerage and wealth management firms are pursuing social media channels to connect with prospective and existing customers. While the Financial Industry Regulatory Authority has established some guidelines for social media use, adoption has been slow. This is changing as more firms embrace the technology they require to make social media programs successful. This makes it imperative for firms to examine their social media initiatives. The rapidly changing social media landscape means that organizations must be strategic or risk falling behind.  When we work with these types of clients we like to start off recommending they start with these 5 phases.  These tips and insights help firms capitalize on these new opportunities to connect with clients.

  1.  RESEARCH

The research phase should  include questions such as:

  • Outline two to three major business goals for the firm that need to be accomplished in the next year or two. How will you measure success?
  • What are your goals for successfully gaining a social media presence?
  • Who is your target audience? Are there multiple segments, e.g. media, consumers, etc.? (This will help determine where the brand should be positioned in terms of social networks.)
  • Are there boundaries with respect to areas that the firm would like to discuss or not discuss?
  • To determine the firm’s brand voice, what types of words and tone best describe you? What does not? (Example: formal vs. informal.)
  • Have you conducted sufficient competitive research to know what your target audience is interested in learning about? Based on these insights, what is your firms’s content management strategy? How often should content be proactively published across each channel?
  • What kind of social media metrics are you interested in?
  • What are your thoughts regarding desired changes to your existing website if any?
  1.  SOCIAL MEDIA STRATEGY

Based on the answers to the above questions, a social media strategy can be created.  It will be the groundwork that will outline the social media  goals and metrics. Examples of social media program strategy goals include:

  • Lead generation: Obtain 2-5 new leads per month, garnered from the firm’s social media presence.
  • Deepen customer loyalty: Offer existing customers additional value by offering thought leadership via the social web.
  • Expand reach: Raise the profiles of certain members of the firm or company by establishing a presence on appropriate social media platforms, e.g. LinkedIn Profiles and Community, Google+ Community, Blog with comments and Twitter.

These are just a few examples of the types of goals that could be included in the strategy, which will be tailored to the needs of your firm.

  1. METRICS

A social media program is just a nice activity without metrics that further your business goals. The success of the social media program will be measured by benchmarking key performance indicators (KPIs) against business and brand goals. Examples of metrics include:

  • Brand Awareness: Measured by the firm’s Klout Score, engaged followers and content sharing, e.g. Google Plus, LinkedIn and Blog.
  • Website Traffic: This includes website visitors, length of time spent on the website, advocates that turn into leads or clients.

 

  1. SOCIAL MEDIA PROGRAM SUSTAINABILITY

Before you start any social media program, always make sure that there is a social media policy in place. A social media policy will ensure that the firm  is represented consistently across all social media channels. Once the policy is in place, the long term plan can be developed.  The social team and firm will have to work together to develop the strategy and content management plan. This will ensure that day-to-day initiatives are connected to specific goals. Make sure there is a plan in place of who  will manage all content across channels, including the website and social media assets/platforms, serving as “community managers” who publish content across all social media channels and spur conversations with existing and prospective customers, influencers and media.

  1. MEETING FREQUENCY & PURPOSE

Weekly meetings should be held to facilitate the success of the social media program. Topics will include progress against the strategy to ensure all parties are on the same path toward the firms’s long-term social media footprint, content ideation to identify new ways to deliver content, issues management, etc.

A few more thoughts … Creating a social media account takes seconds, but maintaining a presence is a long-term commitment. When an account is set up and fails to consistently publish fresh content and points of view, the firm is hurt. This is particularly true when key audience segments and media follow the account.[pb_builder]

The post Social Media tips for Wealth Management Firms appeared first on Succinct Social Media.

]]>
Social Media is about Social Discovery and Research http://succinctsocialmedia.com/socialmediaisaboutsocialdiscoveryandresearch/ http://succinctsocialmedia.com/socialmediaisaboutsocialdiscoveryandresearch/#respond Sun, 07 Jun 2015 10:56:46 +0000 http://quanticalabs.com/wp_themes/atrium/?p=88 Our team at Succinct Social Media is about making social network analysis information more accessible and useful than ever before. With expanding networks across multiple platforms, remaining connected has never been more important for you and your business. However, remaining...

The post Social Media is about Social Discovery and Research appeared first on Succinct Social Media.

]]>
Our team at Succinct Social Media is about making social network analysis information more accessible and useful than ever before. With expanding networks across multiple platforms, remaining connected has never been more important for you and your business. However, remaining connected and compliant has also never been more complex. SSM has two primary mandates which we feel could be helpful for your company, the first being the gathering and analysis of relevant intelligence on the companies and markets under your coverage universe. Social media has become a very relevant source for sentiment and information. As such the intelligence can be of great importance to those who analyze and rate companies. We are able to use our vast resources to curate this intelligence and provide to our clients in a fully discernible and summarized manner. Some of the key intelligence to be found from social media sources includes:

  • who is influential within your chosen topic area
  • who is engaging the niche
  • what words are people using when discussing the chosen topic
  • when is the topic seeing the most engagement
  • where are people talking about the content
  • how are people engaging
  • views on all financial reporting
  • views on current and future growth, Management, Board, ratings, visibility etc.

Secondly, SSM collects data and analyzes the social media platforms, bringing key insights to your attention that help you further refine your understanding of how people are engaging with your topic. The more refined this becomes, the better positioned you are to penetrate your chosen market. Throughout the social media process, you have opportunities to work with our team closely and find the information that is important to you. Think of Succinct Social Media as your partner in data discovery, and the engine driving your social network success. We will work with your existing marketing and compliance teams to disseminate content that will

  • Provide investors/potential customers/industry leaders with your company’s ongoing strategy for creating value.
  • Give followers context, insight and interactive tools to clearly understand your business today and in the future and benefits/advantages of working with your company
  • Make your companies compliant website content easy to access from any platform
  • Provide content in formats that will engage and educate

Once you begin to develop an online presence, conversations around your brand will occur. When those conversations happen, you should join them and engage with those who are mentioning your brand while remaining compliant. The task of brand monitoring and social listening can be difficult, if not impossible, without the aid of a social specialist. Succinct Social Media will automatically begin  identifying influencers from the moment we start a new project. Influencers are ranked using the three Rs of influence, which are: Reach, Relevance, and Resonance. Reach refers to how many people are in an audience, relevance calculates how closely related posts and content are to your project topic, and resonance is a measure of how much activity the content of a potential influencer is getting within their network. Bank of England’s chief economist, Andy Haldane, has been charged with exploring how new unconventional sources of data could improve its picture of Britain’s recovery. Watch his exclusive Video with Sky News here

The post Social Media is about Social Discovery and Research appeared first on Succinct Social Media.

]]>
http://succinctsocialmedia.com/socialmediaisaboutsocialdiscoveryandresearch/feed/ 0